GIRAGIRA is a creative platform/ laboratory/ label where trivial ideas come into life.
On a personal level, it is a place of self expression. I am not a traditional creative director nor fashion designer. The voice within GIRAGIRA is beautiful, yet fuzzy. Through the format of open experiments, I am hoping to sculpt the outline of what it is to have GIRAGIRA in the world filled with herd mentality. Do the world need another product or fashion label? Probably not. So I am aware of my selfishness.
On a social level, it is a place of extrapolation. A place where ideas are born and take into shape with critical thinking, rather than conformist mindset of vogue and trend. Collaborative process is a powerful mode of creation.
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