An indie product label GIRAGIRA (Ackronym for Gentrified Ideas Rooted in Authenticity, Generate Irrationally Revered Absurdity) has been started with the idea that “own what you represent”. With a cynical attitude towards modern homogenisation of our commodities, the label explored what it is to design mundane objects through an introspective perspective.
In short, it's a playground where random ideas come into life, and hopefully where each dots connect together to make something meaningful.