GIRAGIRA-ism [Fragment of thoughts]

When asked what's unique about what we do here at GIRAGIRA the other day and shamefully I could not answer this question.

I have started designing things under GIRAGIRA as there was a growing frustrations towards products on the market. Either luxurious products synonymous with big maisons or products from smaller brands that are essentially inbred from each other. (Excuse my vulgar expression.)

My proposition of GIRAGIRA has been the attitude of authenticity and cynicism against what's out there. Perhaps that is rooted from my critical thinking mindset.

To whom do I want GIRAGIRA to reach? A creative people that are eager to make things or modern bohemia that values the art of life. You can be working in a bank or making a sculpture at your house. It does not matter who you are or where you are. As long as we have this critical mindset. I want to design things for people like those that pushes our art of mind of body forward.