Authenticity

Authenticity is the term that I frequently use to describe something that's worth spending time on.

In this day and age where we are constantly surrounded by informative stimuli, we have created a sort of echo chamber of inspirational sources. We are exposed to the same new design trends, same new Japanese magazine from Y2K, same new old street photos from Brooklyn, and same new old Margiela collection from digital archives. It is increasingly more difficult to internalise those inspirations for a fuel, soon before new set of stimuli comes into mind. And that could be a part of the reason why we see the same handheld apparatus coming out every months and the same pair of shoes drop every single days.

The authenticities are, I believe, byproducts of internalising all those inspirations and distill the purest form out of it. Or better yet, a result of fermenting a stack of inspirations with loads of time and care.

I am not sure if people care about authenticities in this era, but at GIRAGIRA that's one of the very most important aspects of creations.