I love to make things. The biggest joy for me is to see something that was in my mind comes into life. Running a tiny business (that is GIRAGIRA) and designing new products on top of a full time job is a very exciting yet time consuming. That is precisely why all those OEM factories that takes on the full stack manufacturing process of products are one of the biggest enablers for the labels like GIRAGIRA.
However in this day and age where the barrier to start off is so low, the current market is saturated with similarly designed objects. And I believe that doesn't necessarily bring 'authentic' values to our lives.
What I believe is important is the sense of craftsmanship and personalisation in the process where the end products caters to consumer without making too much and buying too much.
But as a part of 21st century civilians, we all gotta ask ourselves. "Do we need another fashion/sneaker/electronics/cosmetics/skincare/etc brands?" In terms of whole environmental ecosystems we are in, the answer is probably not. But for the sake of art of creation, or products that enriches/inspires us, the answer should be yes.
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